Transport for London have a couple of new iniatives to help promote cycle safety and lower the casualty rate on London's roads.
One is providing free fresnel lenses to heavy goods vehicles and lights to cyclists. The lenses are to be mounted on the passenger side of trucks to enable drivers to see below the cab and hopefully spot any cyclists alongside the vehicle. The lights are wind up ones with the aim of improving cyclists' visibility to other motorists.
The other is a controversial video illustrating 'change blindness', the effect of people's brains not processing all the information presented. Concentrating on one thing can often lead to not noticing something else, known as 'inattention blindness'. The idea is to highlight how motorists can fail to see cyclists. Check it out at www.dotthetest.co.uk. Spotted over on Urban Velo.
One is providing free fresnel lenses to heavy goods vehicles and lights to cyclists. The lenses are to be mounted on the passenger side of trucks to enable drivers to see below the cab and hopefully spot any cyclists alongside the vehicle. The lights are wind up ones with the aim of improving cyclists' visibility to other motorists.
The other is a controversial video illustrating 'change blindness', the effect of people's brains not processing all the information presented. Concentrating on one thing can often lead to not noticing something else, known as 'inattention blindness'. The idea is to highlight how motorists can fail to see cyclists. Check it out at www.dotthetest.co.uk. Spotted over on Urban Velo.
No comments:
Post a Comment