Monday, 9 July 2007

Want to be a cycle hero?

Do you want to be a cycle hero? There's nothing particularly heroic about using a bike to get to work. It can be fun, invigorating, and rewarding on many levels. Of course, in this age of environmental concerns, one of the major benefits is reducing carbon emissions and helping to save the planet. You can also benefit from the savings you get from not running a car.

If you go to the cinema this summer, you are likely to see a commercial entitled 'CycleHero' funded by DEFRA and made by the CTC. The film features actress Genevieve Love Lake. It is aimed at commuters using cars for journeys of 3 miles or less and hopes to emphasise the difference you can make by giving up the car and cycling to work.

With less than a week to go to CycleHero week (July 14th-22nd), it's time get down to the shed and dust off that old bike. Try it for a week. You might just enjoy it more than you think. The CTC have dedicated the week as Climate Change Activation week. CTC clubs are arranging a series of dedicated rides and public events + film evenings across the country. See for more details.

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