Tuesday, 18 August 2009

Spontaneous Critical Mass

What a great advert for cycling and one that organisers of local cycling awareness events must be jealous of, when a star of cycling invites one and all for a spontaneous group ride and 300 riders turn up. Lance Armstrong had a lot of new friends today after he organised a short ride around Paisley, near Glasgow. He set the time and place and said everyone welcome. Paisley's cycling advocacy received a serious spike as the group brought traffic to a standstill.

It was also a great demonstration of the power and influence of social networks as Lance Armstrong's Twitter invite connected direct with his fans.

BBC News: news.bbc.co.uk

Scottish TV: sport.stv.tv

No comments: