Thursday, 13 December 2007

Cycle man - Meet the 'Greens'


Driving my son to climbing recently, I noticed a large cycling related poster on a hording. I kind of took me by surprise as you don't tend to see large posters featuring people claiming to cycle to work. It showed 'Cycle Man' who states 'I cycle to work every day... What are you doing?'. At the bottom of the poster is the logo of Blackburn with Darwen Borough Council.

BwDC's website currently features on its front page, a link to 'Meet the Greens', one of which, is Cycle Man . The poster is part of a new environmental campaign by the council to raise awareness of how families living in the borough can make a difference to the environment. The initial posters are ficticous characters, but there will be a subsequent round of advertisements featuring real people from the borough. Anyone living in Blackburn with Darwen and doing something green can put themselves forward to be part of the next phase by sending a photograph and small description of themselves by 4th Jan 2008 to

theshuttle@blackburn.gov.uk

or

Freepost RRHY ZKBR BSLA,
Lucie McFall,
Communications and Marketing,
Blackburn with Darwen Borough Council,
Town Hall,
King William Street
Blackburn
BB1 7DY

I would, but I don't live in Blackburn borough.

2 comments:

AlexTurgid said...

What a cheerful chap, and what a shiny helmet.

Psychalist said...

Well if it's not you, and it's not me, it must be that other guy! Certainly a bit cheesy, can't wait for the sequel. He's not on my route anyway.