Carboard bike - whatever next?

I don't know what they're smoking over in Sheffield but it must be good stuff. Final year student, Phil Bridge, has designed a hexocomb structured cardboard bike that costs only £15 to make. The concept is based on the idea that companies wanting to advertise can use these disposable bikes to promote their wares and because the bike doesn't cost much it won't be attractive to thieves.

It sounds like a wacky idea until you realise this is a serious project of the Product Design course at Sheffield Hallam University. It's waterproof and should stand up to 6 months of constant use.

Sheffield Hallam article link

BBC video link